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Case Studies

Spirit House Restaurant & Cooking School

Tuesday, June 27, 2017

 

Winner of many national prestigious awards, including the coveted 2005 National Tourism Restaurant Award, The Spirit House Restaurant and Cooking School, is a mecca for lovers of Asian food. 

The Situation

Located at Yandina, on Queensland’s Sunshine Coast the Restaurant and Cooking School are designed to appeal to all the five senses- sight, smell, sound, taste and feel, delighting both locals and tourists.

The Challenge

The founders and owners, Peter and Helen Brierty were keen to leverage the Spirit House brand into the retail ‘take home’ and food service markets but were unsure if the brand was viable beyond its existing market of the Restaurant and Cooking School.

The Solution

TRIO Marketing was commissioned to assess the commercial viability of launching the Spirit House brand into the highly competitive retail and foodservice markets  

After extensive market research, priority was given to the retail market and a Strategic Marketing Plan developed to support the brand’s entry into this competitive marketplace.

The Result

The Spirit House retail brand was positioned as ‘Take home the Spirit’ to capture the brand essence developed so well by the Restaurant and Cooking School 

With its restaurant quality mantra, the Spirit House retail range launched with four key ‘ready to enjoy’ Thai meals and starters to a time-poor, income rich, gourmet loving target audience 

Striking and innovative packaging and merchandising, which reflected the quality Asian heritage of the brand, maximized the shelf presence of the new Spirit House range 

The retail launch in 2001 successfully penetrated East Coast gourmet delis ,select IGA’s and David Jones Food Halls (including South Australia and Western Australia)

 


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