Position. Differentiate. Innovate. Grow.

We bring clarity, focus and strategy to the marketing process,
creating brands with purpose and marketing that gets results.

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S.W.O.T Analysis

A S.W.O.T Analysis is a valuable planning method which provides the framework for developing a marketing strategy to achieve a business goal.

It can help to identify brand issues and challenges,find promising new markets and generate solutions which positively exploit a brand's strengths or opportunities. A S.W.O.T Analysis is a proven way to improve a brand's performance and internal decision-making process. 

As a self-analysis tool, it works best when the input is a true reflection of both brand's current situation and the capabilities of the business.

S.W.O.T. Analysis

Strength-Inherent source of competitive advantage within the brand

Weakness- Inherent source of competitive disadvantage within the brand 

Opportunity- Unsatisfied/poorly satisified need in the marketplace

Threat - Potential problems from external sources,such as digital disruption, which could undermine a brand's competitive position if not addressed.

Strengths and weaknesses are internal and caused by the inherent nature of the brand or its management

Opportunities and threats are influenced by external factors- markets,competitors & trends

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We help our clients develop and execute strategic brand and marketing plans that work.

Our philosophy is simple-understand your market and customer, deliver real brand value,innovate and differentiate for growth and communicate your offer when, how and in a medium that resonates with your audience.

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