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Why you should care about your value proposition?

The future of every business depends on innovation delivered via well-executed value propositions that connect with customers and sustainable business models.

Really? Yes, although it sounds more complicated than it is.

A value proposition is simply a positioning statement that explains clearly what benefit your business provides, for whom and how you do it uniquely well. It describes your target buyer, the problem you solve, and why you’re distinctly better than your competitors.

It captures the true value offer you make to your customers and should drive your brand's customer engagement,sales,advocacy and future innovation.

To achieve sustainable growth, your value proposition needs to be central to your business and marketing plans and reflected in how you intend to deliver your products or services to customers.

While it's challenge to balance creating viable and managing the demands of business, think of a value proposition as the foundation upon which to build sustainable growth.You wouldn't build a house without a plan so why try to build your brand without one? 

The risk of becoming obsolete or irrelevant to your customers is always present- markets,trends and technology are forever evolving. is great

Don't risk a Kodak moment - choose to position, differentiate,innovate and grow.


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