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Strategic Marketing Plan

So what’s the difference between a Marketing Plan and a Strategic Marketing Plan?

Two things

A strategy and a clearly defined, deeply understood target market.

If your Marketing Plan has neither, then it's likely you’re wasting money on broadly targetted marketing tactics or activities in ‘the hope something will work’.

On the other hand, a Strategic Marketing Plan provides focus and direction so you can apply your limited marketing budget more effectively.

If you want to get off the marketing merry-go-round of spending valuable time, money and resources on ‘hope something works’, then it’s time to get strategic.

A Strategic Marketing Plan ensures your value offer is consistently communicated to customers who care, in a manner and medium that resonates with them. Based on a customised brand strategy, it outlines goals, objectives and strategies which build customer loyalty, repeat purchase and advocacy.

In other words, a Strategic Marketing Plan is your brand’s roadmap or GPS – once the target is set, it takes your brand from where it is now, to where you want it to be.

'Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat' Sun Tsu, Ancient Chinese Military Strategist

Our Approach

We collaborate with our clients to create a customised, effective Strategic Marketing Plan- a living, actionable document- that adds tangible benefits to their business by:

  • Clarifying brand and marketing goals and objectives
  • Aligning brand and marketing strategies to maximise differentiation and deliver sustained growth
  • Creating value-based product, innovation, distribution and communication strategies
  • Providing a brand and marketing framework which forms the basis of all creative briefs and by which marketing tactics are assessed for viability including
  • Planning, measuring and modifying marketing strategies to achieve business goals and improve accountability and future performance

Strategy before tactics. It works.

Founder and Director, Deborah Loosley is a strategic brand and marketing specialist.Learn how she can assist you achieve your business goals (read more)