Winner of many national prestigious awards, including the coveted 2005 National Tourism Restaurant Award, The Spirit House Restaurant and Cooking School, is a mecca for lovers of Asian food.
Located at Yandina, on Queensland’s Sunshine Coast the Restaurant and Cooking School are designed to appeal to all the five senses- sight, smell, sound, taste and feel, delighting both locals and tourists.
The founders and owners, Peter and Helen Brierty were keen to leverage the Spirit House brand into the retail ‘take home’ and food service markets but were unsure if the brand was viable beyond its existing market of the Restaurant and Cooking School.
TRIO Marketing was commissioned to assess the commercial viability of launching the Spirit House brand into the highly competitive retail and foodservice markets
After extensive market research, priority was given to the retail market and a Strategic Marketing Plan developed to support the brand’s entry into this competitive marketplace.
The Spirit House retail brand was positioned as ‘Take home the Spirit’ to capture the brand essence developed so well by the Restaurant and Cooking School
With its restaurant quality mantra, the Spirit House retail range launched with four key ‘ready to enjoy’ Thai meals and starters to a time-poor, income rich, gourmet loving target audience
Striking and innovative packaging and merchandising, which reflected the quality Asian heritage of the brand, maximized the shelf presence of the new Spirit House range
The retail launch in 2001 successfully penetrated East Coast gourmet delis ,select IGA’s and David Jones Food Halls (including South
Australia and Western Australia)